FOUNDERS
Robert McKinnon Sr.
Co-Founder / Owner
Robert McKinnon Sr. is a seasoned Art Director and special effects visionary with over 30 years of hands-on experience in film, television, and live entertainment. From building iconic props to designing full-scale practical and digital effects, his work has left a lasting mark on some of Hollywood’s biggest productions — including Superman: Legacy, The Suicide Squad, Iron Man 3, Inception, Justice League, 300: Rise of the Empire, and Guardians of the Galaxy Volume 3.
Throughout his career, Robert has brought bold ideas to life for major studios, immersive theme park attractions, and critically acclaimed shows. His work has been featured in FX Guide, The LA Times, and Art Directors Guild Magazine, and his reputation in the industry is built on creativity, leadership, and never settling for "good enough."
As co-founder of Genesys EFX, Robert now channels his decades of experience into shaping the next generation of story-telling. He enjoys blending practical artistry with digital innovation to help creators build unforgettable worlds.
Andrew Herrera
Co-Founder / Owner
Robert McKinnon Jr.
Co-Founder / Owner
Robert McKinnon Jr. is a rising talent in visual effects and asset development, specializing in creating high-quality digital models for film and television. His recent work includes contributing to Industrial Light & Magic (ILM) on cutting-edge VFX projects and collaborating with KNB EFX Group on digital assets that integrate seamlessly with practical effects. Credits include American Primeval (2025) in the special effects department and El Gato (2025) as Digital Model Supervisor, where he led the creation of production-ready models for multiple episodes.
Robert’s strength lies in translating concept designs into fully realized, camera-ready digital assets that meet the demanding standards of world-class studios. As Co-Founder of Genesys EFX, he brings the same level of precision and creativity to client projects, blending technical mastery with artistic vision to help filmmakers craft immersive, unforgettable worlds.
Andrew Herrera is a concept artist, digital designer, and practical effects specialist with extensive experience in film, television, and themed entertainment. Known for merging advanced digital workflows with traditional craftsmanship, he creates assets that feel authentic both on screen and in real life.
His credits include Werewolf by Night (2022), Obi-Wan Kenobi (2022), The Mandalorian (2023), Guardians of the Galaxy Vol. 3 (2023), Agatha (2024), and Creepshow (2023). Andrew has collaborated with leading effects studios such as KNB EFX Group, Legacy Effects, Quantum Creation FX, and Sony Entertainment, specializing in digital models, practical builds, and hybrid assets that bridge physical and virtual worlds.
A graduate of the Gnomon School of Visual Effects, Andrew excels in hard-surface modeling, 3D printing, fabrication, and concept development. As Co-Founder of Genesys EFX, he leads the studio in crafting high-quality props, miniatures, costumes, and immersive environments. His passion for innovation and storytelling ensures every project reflects the precision, creativity, and attention to detail required by world-class productions.