Robert McKinnon Sr. is a seasoned Art Director and special effects visionary with over 30 years of hands-on experience in film, television, and live entertainment. From building iconic props to designing full-scale practical and digital effects, his work has left a lasting mark on some of Hollywood’s biggest productions — including Superman: Legacy, The Suicide Squad, Iron Man 3, Inception, Justice League, 300: Rise of the Empire, and Guardians of the Galaxy Volume 3.

Throughout his career, Robert has brought bold ideas to life for major studios, immersive theme park attractions, and critically acclaimed shows. His work has been featured in FX Guide, The LA Times, and Art Directors Guild Magazine, and his reputation in the industry is built on creativity, leadership, and never settling for "good enough."

As co-founder of Genesys EFX, Robert now channels his decades of experience into shaping the next generation of story-telling. He enjoys blending practical artistry with digital innovation to help creators build unforgettable worlds.